About Eileen Xu
Founder | HEHE Design for Dream Homes™
Eileen Xu is the Founder & CEO of HEHE Match Inc with 3 global brands, Connect Soulmates Innovatively™, HEHE Design for Dream Homes™. She is also the inventor of 20 pending patents and trademarks in various countries, including the US, Canada and China.
Eileen holds a Master of Science degree in Financial Management and 3 world-class professional designations, including Financial Economist, Certified Documentary Credit Specialist and Charter Management Accountant (Business Level). She is the President of RESA Greater Toronto Area (also President-elect 2020, VP of membership 2019). She was awarded Top 100 Professional in Canada 2020 by The Top 100 Magazine, a New York-based magazine.
Eileen is a serial entrepreneur. 10 years ago, while Eileen was still in her executive banker career at 5 the World’s Safest Banks’ H.O., she turned her passion into a part-time job. She founded her first design, decorating and staging business with 2 global brands, HEHE Design for Dream Homes™ and Every Human Heart Deserves a Warm Cozy Dream Home™.
This HEHE Design for Dream Homes™ brand focuses on helping successful and busy professionals create dream homes they desire and deserve by designing, redesigning, and decorating services. In the wake of a life-changing event, she was made to believe in the importance of a home to one’s happiness and marriage and that every home should not be just a place to live. Instead, it should be a warm and cozy place for each human’s body and soul to rest and recharge. Therefore, the brand of Every Human Heart Deserves a Warm Cozy Dream Home™ was born. The brand service focuses on staging to make designer services accessible to everyone and every budget via staging either a whole house or just a corner for a human heart to recollect themselves when needed.
Thanks to the dozens of formal entrepreneurship/business startup/scale-up training programs and private business coaching, especially marketing, social media. Storytelling and PR, she was able to quickly snowball her businesses from boutique local offline businesses to the online platform business with tremendous traction, including:
- Gained 4 million global professional connections and 33K direct professional contacts
- Constantly received Google’s congrats for their outstanding ranking, i.e.HEHE
- Match ranks on top 3 full pages in google search with $0 ad expenses.
- Attracted up to 30mm Serial A/B funding from Downtown Toronto based Institutional Venture Capital Company which only funds outstanding founder who runs next-generation global business
- Won Research and Development partnership with a well-known Toronto college under Canadian Fed government-funded program
Eileen is keen to give back to the community by making a difference in people’s lives.