Staging Finance 101

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So you heard you can make $100,000 staging – what does that really mean?

In this session, you’ll LEARN:

  1. “Revenue” is not profit.

  2. The mix of your business directly impacts profitability; Stages generate revenue and have lots of costs. Consults generate revenue without much associated costs.

  3. Properly pricing your stages will determine your profitability and your ability to have a sustainable business.

  4. The business model you choose will impact your cost structure; warehouse and owned inventory vs. rented inventory.

  5. Where you are in your life cycle also has a big impact; Growth- investing to grow your capacity (and future revenue). Sustaining- keeping capacity steady (reducing inventory spend). Harvest- stopping purchases/ milking profit from existing inventory.

About Rob Mann

General Manager | Chrysalis Creative Home Staging

Rob is a senior business leader with over 25 years of experience in: strategic and business planning; P&L accountability; key account planning; business development; talent development; training; operations; productivity improvement; and, leadership development.

Now retired from Corporate life, he has joined forces with his wife to collectively drive the growth of their home staging business. As a RESA® Chapter Board Member in 2020, he delivered this Finance 101 presentation to the local staging group which generated valuable discussion and some useful discovery for the participants.

Want to See Who Else Is Speaking?

We’ve got a dynamic line up of speakers at RESACON 2021 whether you are new to the industry or a veteran.

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