Confidently Speaking: Mindset/”Word Bank” Sure to Communicate Your Value!

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Have you ever said, “I wasn’t sure WHAT to say!” or …”Oh, man, WHY did I say
THAT?”…or “I SHOULD have said…” when an opportunity to discuss your business came up? Do you think of just the precise thing you SHOULD have said two hours, two days…too late? How would you like learning a system that would prepare you to speak up confidently regardless of when an opportunity presents itself? Join Bobbie McGrath as she shares her tried and true communication techniques built upon 17 years of practical experience. Part lecture, part workshop, this session will have you ready to take a more confident lead within your business!

So, find a comfortable place to write down your thoughts as Bobbie guides you through a REPEATABLE process leading you to cultivating a confident mindset and brand. You’ll begin by gaining clarity around your business message by creating a powerful library of positive and empowering words, dynamic branding phrases and clear responses sure to create confidence in others as they seek a home staging authority…you!

Bobbie will guide you through each of the steps explaining the “why” behind each step. Once you complete this process, you’ll possess a confident mindset sure to set you up for success!

In this session, you’ll GAIN:

  1. An understanding of how to harness your unique offerings with self assurance.

  2. A powerful “Word Bank” unique to you as you personalize your brand.

  3. A repeatable system you can apply to any or all of your services.

  4. Confidence knowing you will no longer be at a loss for words. Confidently speaking, your words will take you to success!

About Bobbie McGrath

Founder | Occupied Consultation Specialist

Bobbie McGrath is known in the staging industry as the Occupied Consultation Specialist®. After consulting and/or staging over 8,000 properties since 2004 she has experienced a lot of what goes on when stagers enter that front door!

Recognized as One of the Top Most Influential People in Real Estate Staging in 2018, 2019, and 2020 and four times named one of RESA’s™ Top Ten Occupied Home Stagers in America, Bobbie has recently transitioned her years of experience in a new direction: educating Realtors and fellow home stagers. Her focus? Building strong communication skills that brand you and your business, as an industry authority. Whether you have aspirations of building a multi-city operation or prefer to work alone, this is one ability that serves us all well.

Bobbie explains her journey of how she found herself where she is today: “After ten years of providing both sides of the business (vacant and occupied) I realized the occupied home sellers didn’t seem to be getting the same level of attention as the vacant side was receiving. While I loved creating magazine-quality homes through the vacant staging process I realized most folks live in their home when it enters the market, owns a twenty-year-old sofa and simply can’t afford to repaint their whole house before putting it up for sale. What could I do to help them enter the market as strongly as possible? That’s when I made the active decision to convert all of my attention to the occupied side of the business!”

Her method is best reflected in her award winning “Occupied Consultation Specialist® and her free online course, “Changing the Shape of Your Words”. Bobbie also provides private coaching with a focus on solopreneurs just like her. Built upon the foundation of positive and empowering word selection, phrasing and timing, stagers from around the world have embraced her no-nonsense approach to providing just the right words needed to overcome objections, establish themselves as an expert and create amazing results for their clients!

Bobbie is a RESA-Pro™, 2020/2021 RESA National Board of Directors, 2020 RESA Instructor of the Year™, Creator NC Realtor CE Course “Setting the Stage For a Successful Sale”, Creator “Occupied Consultation Specialist® -RESA 2019
Innovative Product or Service™, 2019 Kathy Nielsen Spirit Award, International Trainer/Speaker, Mentor and Coach. She is also a popular guest on many popular podcasts.

Want to See Who Else Is Speaking?

We’ve got a dynamic line up of speakers at RESACON 2021 whether you are new to the industry or a veteran.

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