Designers and home stagers are entrepreneurs by nature, often wearing many hats, taking leaps of faith, and throwing spaghetti at the wall to see what sticks. Designer, expert Stager, Real Estate mogul, and Marketing maven, Cheryl Eisen founded Interior Marketing Group out of necessity to set her NY real estate listings apart. Now the CEO of an 80+ person, predominantly female staff, Cheryl will share her first-hand experience leveraging relationships, diversifying her practice, and identifying opportunities to scale her business.
About Cheryl Eisen
Founder | Interior Marketing Group
Cheryl Eisen is a celebrity interior designer, luxury home stager and founder of Interior Marketing Group, Inc. Known as “the reigning prop princess of luxury New York real estate,” Eisen is regularly featured in publications including The New York Times, The Wall Street Journal, The New York Post, The New York Observer, Good Housekeeping Magazine, and in real estate design shows on networks including NBC, CBS and Bravo.
After the dot com bubble burst in the early 2000s, Eisen closed shop on her successful C-level headhunting company, FindNetwork, and switched careers to luxury real estate staging. The very first property she designed immediately sold furnished, in cash after an intense bidding war.
Drawing from her experiences selling luxury real estate, Eisen’s unique understanding of what drives buyer decision-making inspired her to create a more marketing-based approach to design: Interior Marketing.
With over a decade of industry experience, Interior Marketing Group has become the largest luxury staging and interior design firm in the country serving the most exclusive real estate in the world.
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