Being the path of least resistance means you are top of mind and have become the easy option. You have made it simple to call you and ultimately work with you. We don’t like when things are hard, and we make many of our decisions every day based solely on difficulty alone. Using the science behind consumer habits, we can get into people’s minds to affect the way they think, and the decisions they make.
In this session, you’ll LEARN:
- Neuro-marketing and the 3 levels of the human brain.
- What causes us to make the decisions we make.
- How to become the path of least resistance.